Because patients can’t measure how technically proficient you are, they measure how you treat them. From the minute they enter your office to the minute they leave; they measure everything – from waiting times, to telephone courtesy, to encounters with you and every member of the staff – and use that to determine whether they will return. Patients who don’t have long waiting times and are treated with kindness and respect by everyone in the office feel they have been “treated” well. However, patients who are not happy with their clinical treatment and are not shown kindness and respect are much more likely to complain. They may complain to a Board of Dentistry or an attorney, which could result in a board action or claim.
Treating patients well – the way you’d like to be treated – is easy and can be rewarded by a happy and growing clientele.